Top 11 Copywriting Software Tools for 2023

Image of person reading articles. Copywriting software

If you’ve ever had to create content, you know it can be challenging. You need an engaging, search-friendly copy. Copywriting software tools can help. They check grammar, improve readability, and suggest headlines. Many are online so you can use them anywhere.

With tons of copywriting tools, choosing the right one can be overwhelming. But don’t worry, we’ve done the hard work. Here are the top 11 copywriting software tools for 2023.

1. GrowthBar

  • GrowthBar: It’s a tool for making websites better.
  • Who Can Use It: Good for professionals who want to improve their website.
  • How It Works: It’s like a helper in your web browser.
  • What It Does:
    • Competitor Research: Helps you see what others are doing.
    • Keyword Data: Gives you info about words people search for.
    • SEO Insights: Helps you understand how to make your website better.
    • Keyword Difficulty: Tells you how hard a word is to use.
    • Search Volume: Shows how often people search for a word.
    • SEO Checklist: This gives you a list to follow for better website ranking.
    • Google Docs: Works with Google Docs for easy writing.
    • On-Page Elements: Check things like headings and descriptions on your webpage.
    • Real-Time Score: Tells you how good your writing is right away.

2. Jasper

  • Jasper: It’s a smart tool for writing better content.
  • Who Can Use It: Good for small businesses, marketers, and content agencies.
  • Why It’s Great: It’s rated 4.9/5 by G2, which means it’s really good.
  • What It Does:
    • Content Generation: Helps you write sales pages, emails, headlines, video scripts, and ad copy.
    • AI Writing Assistant: It has a smart helper called Jasper, trained by experts, so it writes content that works.
    • Templates: Gives you more than 40 templates for different writing needs, like emails, blogs, and more.
  • Overall: Jasper is a fantastic tool for anyone who wants better writing. It’s simple to use and has many features. Great for small businesses, marketers, and content agencies.

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3. ChatGPT

  • ChatGPT: Imagine being stuck with writer’s block, and then a friendly AI, ChatGPT, comes to your rescue. It’s like having a reliable writing companion by your side.
  • What It Does: ChatGPT is there to help you with your writing, and it’s incredibly versatile. Whether you need formal or friendly content, it can adapt to your unique style effortlessly. It’s especially handy for crafting engaging blog posts or social media updates.
  • What Makes It Special: What sets ChatGPT apart is its ability to go beyond just words. It’s like having a data wizard on your team. It enriches your content with the latest information, making it more credible and boosting its visibility on search engines.
  • How It Collaborates: ChatGPT doesn’t take over your writing; instead, it plays the role of your brainstorming intern. It lays down the structure, and you infuse it with your creative essence. This dynamic duo results in efficient yet authentic content.
  • For Content Creators: ChatGPT is a game-changer and a secret weapon for content creators. It’s like having a context-savvy partner who can adapt to different writing styles and stay updated with the latest trends. It’s reshaping the world of copywriting and writing assistance.
  • Embrace the Future: With ChatGPT, you’re embracing the future of writing assistance. It’s a brilliant tool that enhances your creativity and efficiency. So, get ready to level up your writing game with this incredible AI ally!

4. Copy AI

  • Copy AI: Imagine a tool that does the hard part of writing for you. That’s Copy AI.
  • Who It’s For: It’s great for those who don’t like writing from scratch.
  • How It Works: Copy AI has ready-made marketing templates you can use. You can also write your own, and it helps you generate more ideas. It even suggests ideas that match your goals, like getting more downloads.
  • Why It’s Handy: It saves you time and can boost your copy. It also has useful features like formatting, exporting data, and connecting to tools like WordPress and HubSpot.

Copy AI is your quick copywriting helper. It makes writing easier and saves time. Perfect for those who want a copy boost without starting from scratch.

5. Airstory

  • Airstory: Think of it as a game-changing tool for teamwork and organizing content.
  • What It Does: It’s an online workspace where many people can work on documents together, live. No more confusing email chains or problems with different versions of files.
  • Why It’s Great: Airstory takes care of all the organizational stuff, so you can focus on the actual writing.
  • Key Features:
    • Templates: It has ready-made formats for things like blog posts and emails.
    • Image Library: You can easily find and use images.
    • Markdown Editor: It helps with formatting your content.
    • Task Manager: Keeps you on track with deadlines and tasks.
    • Integrations: It connects with popular tools like Trello, Slack, and Asana.

Airstory is the tool you need for smooth teamwork and content creation. It makes things organized and simple, so you can concentrate on writing.

6. Anyword

  • Anyword: It’s like having a supercharged writing assistant powered by AI for creating top-notch content.
  • What It Does: Anyword helps you craft high-performing ad copies for Google and social media, all with the magic of predictive analytics. It goes a step further by helping you understand your audience better and tailor your copy to them.
  • Standout Feature: Anyword’s predictive performance score is a highlight. It helps you gauge how your audience will react and pick the best AI-generated copy for your message.
  • Customization: You can take personalization up a notch by training the AI to match your brand’s voice or even mimic competitors.
  • Optimization: Anyword doesn’t stop at ad copies; it also helps you fine-tune your on-site content to match your audience’s needs.
  • Plans: Anyword offers various plans, including a free one with 1000 words per month. For serious content creators, there are Data-Driven Basic (30,000 words/month) and Data-Driven Unlimited plans that offer even more possibilities to boost your content game.

7. Writesonic

  • Writesonic: It’s like having a super-smart writing assistant who speaks 24+ languages and can create content for various purposes.
  • What It Does: Writesonic helps you turn your ideas into SEO-optimized marketing content. You can use it for essays, blogs, Facebook and Google Ads, Quora responses, and sales emails. It’s suitable for marketers, entrepreneurs, or students, regardless of their writing skills.
  • Integration with Surfer SEO: You can supercharge your content strategy by connecting your Writesonic account with Surfer SEO. This combo gives you access to Surfer’s ranking meter and content guidelines, making SEO audits easier. No more tiring keyword research; focus on creating outstanding content while Surfer SEO handles keyword optimization.

8. Copysmith

  • Copysmith: It’s an AI-powered tool specially designed for eCommerce teams and agencies looking to boost their product sales.
  • What It Does: Copysmith helps you create captivating and SEO-friendly product descriptions that highlight your products’ features, benefits, and value. This can lead to better visibility in search results, bringing in more organic traffic and increasing your chances of turning visitors into customers.
  • Templates for Every Platform: Copysmith offers various Product Description Templates tailored for different e-commerce platforms like Amazon, Instagram, eBay, Etsy, and Flipkart. Plus, there’s a template for crafting persuasive sales email content.
  • Customization: You can fine-tune your product descriptions by diving into SEO optimization, choosing the right tone of voice for your brand, and selecting your preferred language. It even lets you generate descriptions in bulk through CSV imports for maximum efficiency.
  • Integration: Copysmith works seamlessly with popular eCommerce platforms like Shopify and WooCommerce, making your workflow smoother and more efficient.

9. Scrivener

  • Scrivener: It’s a widely used writing software, especially for those working on lengthy documents like novels, research papers, or screenplays.
  • What It Does: Scrivener helps you break down your long documents into smaller sections or chapters, making organization and previewing easy. Its “binder” tool is great for managing research, and notes, and switching between writing and editing modes.
  • Features: Scrivener offers customizable styles, a full-screen mode, and flexible exporting options. It also has a corkboard feature for visual idea organization and helps you track your writing progress and word count goals.
  • Advantages: Scrivener excels at simplifying the organization of multiple chapters in long documents.
  • Considerations: Some users might find Scrivener intimidating because of its many features and steep learning curve.

10. Wordtune

  • Wordtune: is an advanced AI-powered writing companion that promises to elevate the quality of your written content significantly.
  • Enhanced Expressions: This innovative tool works by comprehending the nuances of your content and providing insightful suggestions to refine and enhance your writing. Whether you’re crafting personal emails, important client documents, or collaborating on projects, Wordtune helps you finesse your communication to achieve greater clarity and impact.
  • Condensation and Engagement: Wordtune specializes in two critical aspects of writing – condensation and engagement. It helps you make your content more concise and engaging, ensuring your message is effectively conveyed without unnecessary fluff.
  • Maintaining Authenticity: Importantly, Wordtune ensures that while it refines your text, it doesn’t compromise the authenticity of your voice and style. It helps you sound better without losing your unique touch.
  • Global Appeal: One of Wordtune’s standout features is its ability to provide rephrasing suggestions for content originally created in foreign languages. This makes it an invaluable tool for non-native English speakers who want to ensure their content reads fluently and professionally.

11. Hemingway App

  • Hemingway App: The Hemingway App is a helpful tool for simplifying complex writing.
  • How It Works: It uses highlighting to pinpoint common errors in your writing, such as run-on sentences or passive voice and offers suggestions for correction.
  • Who It Benefits: This tool is particularly useful for people who tend to write long, convoluted sentences that might confuse readers. With the Hemingway App, you can streamline your writing, making it clearer and more straightforward.
  • Key Features: The Hemingway App provides a readability analysis of your text, assigns a grade-level score, and highlights areas that can be improved. It supports multiple languages and is available in both desktop and online versions.
  • Pros and Cons: Like any tool, the Hemingway App has its advantages and disadvantages. It’s great for individuals looking to make their writing more accessible and reader-friendly, making it suitable for blog posts, social media updates, and other content that requires clarity. However, it might not be the best choice for those who enjoy writing in a complex, academic style.

In today’s content-hungry world, copywriting software is like a trusty companion. They make writing easier, fix grammar glitches and even help with creative ideas. Whether you’re a marketing pro, a small business owner, or a student, there’s a tool just for you. From the simple Hemingway App to the fancy Anyword, they cover all sorts of needs. As we embrace the digital age, don’t forget about AI-powered helpers like Writesonic and Jasper. They can give your writing superpowers. So, remember, the right tool can turn your words into engaging stories, captivating your readers and boosting your writing skills.

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